A large department store chain needed comprehensive help with its IT infrastructure – specifically the installation and setup of technology that supports the stores’ strategic evolution to capture more customer revenue. Over a period of many years, Datatrend has provided comprehensive IT support and strategy for all 1,000+ stores and supported their operations.

About the Customer

One of the nation’s largest apparel and home furnishings retailers is on a mission to ensure every customer’s shopping experience is worth his or her time, money and effort. Whether shopping online or visiting one of over 1,000 store locations across the United States and Puerto Rico, you will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of their 100,000+ employees worldwide, who are focused on the company’s three strategic priorities of strengthening private brands, becoming a world‐class omnichannel retailer and increasing revenue per customer.

Challenge: The IT Infrastructure

The department store chain realized the process of adding IT staff across over 1,000 stores nationwide would be inefficient and costly. First, it’s simply expensive to hire, onboard and train all those people. Second, they would be prone to errors in their daily work and inconsistencies from one store to another that would produce micro and macro inefficiencies across the entire company. They decided they needed to hire a company to provide comprehensive support and strategy to ensure IT systems were consistent and high-quality, to ensure stores were operating well and generating positive customer experiences.

The Datatrend Solution

Datatrend and its engineers have provided comprehensive IT support across the entire chain’s footprint at the rate of about 50 projects each year. They have installed the infrastructure necessary to support wireless operations, enabling both store technology and customer connectivity with their own devices. Next, they installed and set up systems for point-of-sale devices, registers, kiosks and more to make the customer check-out experience as seamless and painless as possible. They have also provided simple and complex break-fix services for the entire range of IT infrastructure, from the data center to infrastructure and customer-facing technology. Datatrend refreshed servers in all stores without a single moment of downtime. Finally, they’ve also provided comprehensive strategic support to the client’s executive staff, and helped them evaluate the best options for individual stores and the entire chain.

Result and Benefits

Across all 1,000+ stores, operations have gone on seamlessly and successfully no matter what challenge Datatrend has been called to solve. Other vendors have been brought in during the time the retail giant has worked with Datatrend, and the department chain has realized at every turn that the Datatrend team operated better, faster and more efficiently than the competition. As such, the relationship continues to be a mutually beneficial one – and will continue for many more years to come.

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