Around The World

Datatrend All Over The Map: Conference Recap

Whew. While we’re accustomed to serving clients coast-to-coast, we racked up some extra frequent flyer miles last week, spanning the country to attend three simultaneous conferences (in Dallas, San Diego and Los Angeles), mingle with industry leaders, learn of new developments and key client needs, and share our related knowledge and perspective. It’s been a whirlwind of interactions, though we wanted to take a minute to share a conference recap with you.

Hospitality Financial and Technology Professionals Tradeshow — Dallas

Our Network Services division team members gathered in Dallas last week for the HFTP conference and tradeshow, where we conversed with financial and technology executives within the hospitality industry and discussed how Datatrend could enable key initiatives in their hotels and resorts, ranging from guest WiFi access to support multiple devices to digital signage, kiosks and POS systems to facilitate communications and customer service. Roughly 30 booths spanned the tradeshow, promoting a range of services and products targeted to those in hospitality, from hotels to golf resorts – and we were one of the few to showcase the benefits of network structured cabling for these sites.

HFTP 2013 Conference logo

A key question we asked of attendees was, “How Does Your WiFi rate?” Drawing from the familiar wireless network signal bars on your computer, we reinforce that strong WiFi signal is a primary driver for guest satisfaction and the corresponding guest ratings with the “Five Bars equals Five Stars” concept.

After talking with so many hotel and resort technology leaders, we learned that while everyone knows WiFi is important to guest experiences and service delivery, many weren’t aware of some key considerations and best practices for planning and managing the infrastructure needed to support WiFi across demand and growth trends.

Check out our Augmented Reality Ad

Datatrend's Hospitality Upgrade AdDatatrend”s “How does your WiFi Rate?” ad is featured in latest edition of Hospitality Upgrade magazine, which debuted at the convention. It employs a form of “augmented reality,” where a reader can view added content layers when the ad is viewed through the Layar app on a mobile device. Download Layar, then check out the augmented reality function on our ad in the digital version of Hospitality Upgrade magazine Fall 2013 issue within the article recap of their CIO Summit.

For even more reaction from the conference, search on Twitter at #HFTP.

BroadSoft Connections 2013 — San Diego

Conference Recap

Over in San Diego, our Technology Infrastructure Solutions division once again sponsored and exhibited at BroadSoft Connections, engaging with BroadSoft users and sharing how Datatrend can help with integration and platform build – spanning IBM modular servers and storage subsystems, cross-brand connectivity in switches and routers, plus OS and hypervisors – to speed and simplify implementation and maximize their BroadWorks application performance for VOIP and unified communications. And, we gave away two iPad minis to a couple of lucky booth visitors, to help keep them better connected and communicating.

The conference provided educational classes and seminars for attendees, as well as a solution showcase powered by IBM hardware. Through participation, we were able to connect with current customers, meet new potential clients, and further our partnerships with other vendors to expand our role in the telecommunications industry.

BroadSoft creates VoIP and unified communications software that lets fixed and mobile service providers offer the most advanced calling and communications features to their enterprise and residential customers. Datatrend partners with BroadSoft to provide a pre-configured, pre-tested server infrastructure designed specifically for the BroadWorks platform.

Check out more reaction from BroadSoft Connections 2013 on Twitter, at #BSFTConnections.

Hospital and Healthcare IT Conference — Los Angeles

Hospital Healthcare ITHave you ever heard of a reverse expo? Think of a typical healthcare expo, where suppliers man booths and provider organizations visit to learn about their services. Now, reverse it.

That’s what we experienced at the Hospital and Healthcare IT Conference in Los Angeles – a sort of “speed dating” for business relationships. Across our three divisions, Datatrend has enabled healthcare industry IT functions for several years. At this conference, members of our Network Services division were able to network with hospital directors, I.T. and imaging center executives to learn of emerging trends and corresponding network needs – networking on networking, if you will. We chatted with several hospital IT leaders through the reverse expo format, identifying areas where our health care structured cabling services could enable providers in areas ranging from mobility and WiFi access points, to digital signage, to CCTV and patient monitoring systems.

What did we learn? Health care technology is advancing rapidly, and providers are looking for applicable server, application, hardware, and software scenarios – all of which need strong cabling backbones to function optimally. The market for healthcare IT services is growing with complexity, yet more importantly great opportunities to leverage technology for improved provider services and patient outcomes.

Conference Recap

Three conferences in one week is a lot to handle! But it was a fantastic week, and we’re just getting started. Keep an eye on our Events and Webinars page for future events, and connect with us on Twitter for the latest updates!