Datatrend Expands Expert Integrated Systems Solution Practice

New Solution Offers Advanced Analytics in the Form of an Appliance

Datatrend Technologies, a data warehousing and data analytics solution provider, announces its authorization as a certified reseller of IBM PureData System for Analytics. With this announcement, Datatrend enhances its ability to assist organizations searching for a solution to proactively deliver business analytics in real-time.

The IBM PureData System for Analytics (formerly known as Netezza) is a data warehousing appliance designed specifically for capturing, organizing, and processing big data efficiently, with the purpose of delivering insights which drive intelligent business decisions. Over a five year period it has been shown that analytics driven organizations perform 20 times better, increase revenues 49%, and realize 30% higher ROI.

“Both the volume of data and the demand for advanced business analytics are increasing exponentially,” remarks Darren Waldrep, vice president of alliances and marketing at Datatrend. “To truly deliver organizational value, IT must be able to deliver insights which business leaders can leverage to transform their organization and gain a competitive edge, and the IBM PureData System does just that.

” Waldrep adds, “Relying on gut feelings and intuition to run a business is no longer viable. To excel in today’s economic climate, organizations need to transform their tactical and strategic decision-making. Data analytics is the answer, and IT can add more value to the organization with a solution like the IBM PureData System. This translates to tighter alignment between IT and lines of business, which is something our clients frequently tell us they want but often struggle to do practically and systemically. Now it is achievable.”

The IBM PureData System for Analytics (powered by Netezza) is part of the IBM PureSystems family of expert integrated systems. Today’s announcement represents an expansion of Datatrend’s solution practice which was originally announced in April 2012.

About Datatrend
Founded in 1987, Datatrend Technologies is a national solutions provider dedicated to helping companies leverage Datatrend’s technology expertise and solutions to optimize their IT environments and enhance their business. Datatrend specializes in best-in-class technology services including data center consulting, technology infrastructure solutions such as server and data storage solutions, and network infrastructure services including structured cabling installation and network services project management. With a culture that drives extremely high customer and employee satisfaction, Datatrend is able to provide exceptional thought leadership, quality support, and effective solutions. Datatrend takes an intimate approach to meet customer needs with a relentless attention to detail, earning the respect of customers everywhere as a trusted advisor on business and technology issues.

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