QSR – Quick Service Restuarant

Join the Wi-Fi Revolution: Structured Cabling Solutions for QSRs

Restaurant IT Structured Cabling and the Internet of Things (IoT)

An estimated 50 billion devices will be connected to the Internet by 2020, leading to what industry analysts are calling the Internet of Things (IoT). In this increasingly connected environment, your customers are coming to expect and demand anywhere, anytime wireless Internet accessibility.

This demand stretches beyond enabling customers to log-on to Wi-Fi and share photos of their BBQ pork mac ‘n cheese. This mobile access can also help Quick Service Restaurant (QSR) customers view menus, access nutrition information, and order directly from tables. Offering free Wi-Fi is moving from being a value-add extra used to differentiate your brand, to a customer expectation and cost-of-entry for retaining customers for foodservice brands, as has already become the case with hotels.

Wi-Fi has many applications for meeting the needs of customers, as well as supporting QSR operations, which will be explored in this blog post.

Restaurant Mobile POS Services

Over 50% of quick service restaurants have indicated that they plan to invest more resources in customer-facing technologies like tablets and smartphone apps.

Consumers are becoming increasingly interested in mobile payments, and 4 in 10 say that they’d like to pay for their QSR orders by mobile or wireless device. Enabling mobile payments is a profitable strategy for QSRs, as mobile payment users tend to spend twice as much than they would in a face-to-face order.

In QSRs, Wi-Fi can be used to support the following:

  • Mobile ordering
  • Digital menu boards – with dynamic messages for weather, daypart, traffic levels, etc.
  • Mobile POS
  • Tableside and tablet ordering
  • Self-service kiosks  – for orders or nutritional information
  • Digital menu boards – with dynamic messages for weather, day part, traffic levels, off-peak hours, etc
  • Back-of-house operations (on a private router)
  • Close circuit televisions (CCTV)
  • Security systems

Structured Cabling – a Necessity to Successful Restaurant Wi-Fi Implementation

However, installing Wi-Fi at a QSR or fast casual restaurant with thousands of nationwide locations is not easy. Piecemeal “plug and play” Wi-Fi solutions cannot support entire restaurant chains, and will ultimately complicate the entire technology infrastructure. Wireless connectivity ultimately requires wires at some point. Structured cabling is the backbone of any enterprise or retail site WiFi implementation. It ensures that your technology infrastructure will be up to code and consistent across all locations.

Structured cabling is also easier to maintain and upgrade than a collection of piecemeal technology solutions.

It’s also important to carefully consider the network equipment being deployed to support Wi-Fi. A properly architected system ensures ease of deployment, relability, investment protection, and manageability for all your locations.

Benefits of Datatrend QSR & Restaurant Technology Solutions

Implementing structured cabling and Wi-Fi at a QSR chain is a huge undertaking, especially when seeking brand quality standards across 100s or 1000s of locations. QSRs will want a technology partner who can quickly and efficiently replicate consistent results across all locations.

The challenge, however, is that most technology companies offer fragmented solutions. Some offer consulting services but not implementation services. Some offer implementation services, but not maintenance services.

All-Inclusive Restaurant Technology Implementation, Consulting & Maintenance

Datatrend offers Wi-Fi and structured cabling implementation services that cover the entire lifecycle of the project – from assessments, planning and consulting, to network equipment procurement, implementation (including installation and integration), testing, and maintenance. And we back up our work with a 20 year warranty.

Other benefits include having:

• Designated project management teams that understand everything about your project.
• Installers available in every zip code in the USA, making Datatrend an ideal partner for large-scale Wi-Fi implementations.
• Comprehensive testing (including RF site surveys) and ongoing support after each installation is complete.
• Network infrastructure solutions that are managed from the cloud, ensuring your nationwide/worldwide IT operations can be easily managed from a central corporate office.

Will you join the Wi-Fi revolution and give your customers access to services they crave? From Wi-Fi to tablet ordering, we’ve got you covered.

Contact us to learn more about our unrivaled technology services for QSRs.

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